How Sustainable Word-of-Mouth Marketing
Can Help Boost Your Bottom Line
Strategies on How to Identify Buzz-building Opportunities for Your Brand
What? Professional Development Teleseminar
When? December 3, 2009 starting at 5:30 pm
Where? Innovation Depot -- 1500 First Avenue North, Birmingham, AL 35203
How Much? At least one can non-perishable food to be donated to local pantry or mission
Why? 1.0 Continuing Education Credit -- and opportunity to network
Hungry? Food & refreshments will be provided!
Authentic, sustainable word-of-mouth (WOM) marketing is one of the truest forms of brand communication, and it can’t be manufactured or bought. Find out how you can build an effective, meaningful movement for your brand that will directly impact your bottom line. Geno Church and Spike Jones help you learn how to identify those brand advocates already speaking out on your word-of-mouth program.
You will learn:
· How word-of-mouth marketing works and how it doesn’t.
· Word-of-mouth techniques you should use for your public relations and communications messaging.
· How you can identify buzz-building opportunities for your brand, with authenticity and clear measurement results in mind.
· From successful case studies, including the Charleston Parks & Conservancy “Park Angels” movement, and how to incorporate a new way to define ROI for your marketing programs.
· How WOM and buzz-building strategies can work for both B2B and B2C brands.
· Why WOM can impact your business’ bottom line more so than other marketing techniques.
· How to identify WOM opportunities already taking place for your brand, and what to do once you find them.
© 2010 Alabama PRSA
