PRSA Alabama presents… The PR Survival Guide
Brought to you in part by.....
OBE? The business climate in 2009 is nothing to LOL about. With FUD, PR professionals need to sharpen their skills ASAP. That is why PRSA is bringing you the PR Survival Guide (AKA the PRSA professional development seminar) to address the FAQ for WTSHTF.**
When? July 14, 2009, 8:00 am to 1:00 pm.
Where? Federal Reserve Bank at Liberty Park (find it with Google Maps)
Why? Earn APR credits!
Cost? PRSA AL Chapter Members — $20, free lunch
PRCA Members — $30 seminar, $15 lunch*
Non-members — $30 seminar, $20 lunch*
Students — $15 seminar, $10 lunch*
*$5 discount for lunch + seminar
Reserve your spot today at the PRSA web site! www.alabamaprsa.org/rsvp
Follow @alabamaprsa on Twitter for updates, survival tips and news
Morning Session #1: Communicating, Coping & Conquering
With job losses occurring daily, PR professionals in all industries face the possibility of having to communicate pending layoffs to employees. How do you break the bad news? What if you’re next? This seminar not only addresses communicating layoffs but also includes advice on how to cope with and conquer a layoff.
Moderator:
Evelyn Mitchell, Vice President of Corporate Communications, Regions Financial Corporation
Panel:
Maureen Gleason, Vice President of Operations, American Behavioral
William Carroll, Senior Vice President, Business Development, Armstrong Relocation Services
Gerriann Fagan, President, The Prism Group
Morning Session #2: DIY PR
As budgets shrink, PR practitioners are moving quickly to embrace the latest tools that the web has to offer and other methods for low-cost, high-efficiency message delivery — especially when mainstream media is not telling your story. Learn how to fit these new tactics into your PR strategies.
Speaker: Ike Pigott, Alabama Power Company
Lunch Panel Discussion: OMG! What do I say?
In the current business environment, PR professionals in all industries are charged with presenting gloomy forecasts and debunking misinformation. For the closing panel, learn how veteran communicators who have faced the challenge head-on are delivering their organization’s messages in a negative climate.
Moderator:
Mitch Edwards, Director of Communication, Alabama Department of Education
Panel:
Laura Howe, Senior Director of Public Affairs, American Red Cross, Washington, D.C.
Patrick M. Keefe, Vice President of Communications, Credit Union National Association, Washington, D.C.
Mark Morrison, Manager of Corporate Affairs and Communication, Honda Manufacturing of Alabama
Julius G. Weyman, Regional Executive, the Birmingham Branch of the Federal Reserve Bank of Atlanta
We are joining the United Way of Central Alabama effort to collect canned foods for those in need at the July meeting. Simply bring a can (or a few) to the meeting and feel better knowing you have done something good for another. Email Michelle Lawley at mlawley@uwca.org for more information on the canned food drive or to set up a drive at your office, school, or church.
**Had trouble deciphering the acronyms? Check the PRSA E-Comm Wiki.
© 2010 Alabama PRSA
