2018 APR Study Course


Dates: 2018 sessions will be held at State Farm, 100 State Farm Pkwy, Homewood, AL 35209, at 7:30 a.m. on Thursdays beginning March 8. Please arrive just a few minutes early, so we’re ready to start right at 7:30 a.m.

Parking/Room Location: Once you turn onto the campus from State Farm Parkway, take the first left into the parking lot and park anywhere. The main entrance is the glass-enclosed, two-story atrium across from the parking lot. Come to the desk in the lobby and have a picture ID available to present to the security team. Sessions will be held in the Jackson Room.


  • The cost is $25 payable to Alabama PRSA.
  • There is no cost to attend the orientation session on March 8.

  • Candidates are asked to have their APR application and the first section of their APR questionnaire completed and with them at the session on March 15. (It is not necessary to have submitted your application, but it should be completed.) Application and questionnaire are available here.
  • Candidates are responsible for printing their own copy of the Study Guide, available here.


Interested members, please contact an APR chair: David Majors, APR, Sara Franklin, APR, or Joy Carter, APR at info@alabamaprsa.org.

Study Course Schedule

Thursdays at 7:30 a.m. starting March 8th

State Farm (Jackson Room), 100 State Farm Pkwy, Homewood, AL 35209

Date Instructor Facilitator
March 8 Orientation APR Chairs APR Chairs
March 15 Public Relations as a Management Function PP 16-19; Eras of PR History, PP 125-128 Adam Kelley, APR David Majors, APR
March 22 Understanding theories, models, PP112-124 Stacy Smith, APR and Rachel Olis, APR David Majors, APR
March 29 Research PP 20-45 Anne Buckley, APR David Majors, APR
April 5 Writing a PR Plan PP 46-62 Denise Berkhalter, APR and Joy Carter, APR David Majors, APR
April 12 Leading the PR Function PP 63-85 Ashley Fulmer-Foster, APR David Majors, APR
April 19 Off Week --------------- -----------------
April 26 Managing Relationships PP 86-100 Helen Hays, APR David Majors, APR
May 3 Applying Ethics and Law PP 101-107 Missy Burchart, APR David Majors, APR
May 10 Managing Issues and Crisis Comms PP 108-111 Michael Sznajderman, APR David Majors, APR
May 17 EXTRA: APR JEOPARDY! Joy Carter, APR David Majors, APR