PRSSA Students

PRSA Alabama supports our nine PRSSA chapters through the following professional development resources:

  • Discounted access to PRSA events, socials and conferences

  • A sponsored mentor program with PRSA members

  • PR student scholarship award

  • Biennial student summit

  • Access to PRSA speakers, presenters, panelists or resume reviews

The state of Alabama is also fortunate to be the home of Betsy Plank, APR, Fellow PRSA, past PRSA president and pioneer in PR leadership. She endowed the unique Plank Center at her alma mater, The University of Alabama, as a resource to develop and support leadership in public relations education and practice.

Start a PRSSA Chapter

Alabama PRSA is proud to support these nine PRSSA chapters and encourages any university with a communications or public relations major to consider chartering a PRSSA chapter for their students.

Each PRSSA chapter is comprised of a faculty advisor from the school, a professional advisor provided by Alabama PRSA, and student officers. For more information on forming a student chapter, Click here.

Mentor Program

Building your professional network is a powerful tool. Having one-to-one access to a seasoned PR practitioner is invaluable. That's why the Alabama PRSA chapter developed its mentor program. This program matches qualified junior and senior level college students with mentors for one school semester to provide career advice, job search tips, professional development resources and best practices.

Student Requirements

  • Complete a student enrollment form
  • Be an active member in good standing of their university’s accredited PRSSA chapter
  • Have junior or senior level credits in a public relations major
  • Have a minimum overall GPA of 3.0 out of a 4.0

PRSA Member Mentor Requirements

  • Complete a member application
  • Be a member in good standing of PRSA
  • Commit to guiding your student for one school semester
  • Recommended but not required activities include: a resume review, a mock interview, and a job shadow day
  • Submitted documents and qualifications of both students and mentors are evaluated to make the best match; based on when student enrollment forms are received, mentorships begin and end with the next, upcoming school semester

Annual Application Deadlines

  • June 1 - for fall semester mentorship
  • December 1 -for winter/spring mentorship


Alabama PRSA entries for student awards are open now through midnight on March 31, 2019. Categories include Outstanding Chapter, Chapter Development, University Service, Best Campaign, Wordsmith and PR Strategist. Please find details on how to enter below.

Outstanding Chapter (chapter)

Chapters in this category must display a continued effort on behalf of PRSSA. Programs should be well established, but the Chapter should also demonstrate new ideas. Successful fundraisers work with the school and community, alumni contact, PRSA Associate Member promotions, and a well-established student firm, will be considered. A strong and active chapter membership, and demonstrated leadership on the national level, both present and past, are part of an outstanding Chapter. Good working relationships with PRSA, Faculty and Professional Advisers and assistance to PRSSA members in finding internships are other areas that will be considered. If your Chapter wins, it means that it is outstanding in everything.

Chapter Development (chapter)

This category is open to Chapters that either have fewer than 20 members or have had a PRSSA charter for no more than three years. The following activities will be considered: chapter newsletters, membership drives, fundraisers, relationships with PRSA Chapters and members, public relations publications, and overall membership involvement. Activities will be judged for exceptional effort and creativity.


University or College Service (chapter)

This category recognizes voluntary projects executed by a PRSSA Chapter that directly benefit the chapter’s school. Projects such as producing brochures, pamphlets, directories and events; conducting university or college public relations campaigns; and offering time, talent and services to the school may be submitted. Judges are concerned with those activities that support the school’s objectives, organizations and interests.


Best Campaign (individual)

Students in this category can showcase a comprehensive, strategic campaign with tactics backed by research and results directly impacting goals. Campaigns presented must be that of the individual student and not a group project or similar. 


Wordsmith (individual)

This category recognizes excellence in writing, including practice writing knowledge, use of AP style, the ability to impactfully write to reach target audiences and the skills to research, plan and execute online and traditional public relations communications successfully. Writing samples from coursework or previous internships including press releases, media pitches, newsletters, articles, op-eds, media pitches, internal messaging and brand collateral will all be considered. 


PR Strategist (individual)

Students entering this category must demonstrate their acumen as an emerging public relations practitioner. Case studies of successful campaigns, strength in writing, PRSSA chapter leadership or other extra-curricular communications leadership roles, campus leadership, and letters of recommendation will be considered. The PR Strategist award is a well-rounded student representing the future of the industry well.



1.      Each entry should be a four-page (maximum) written summary PDF, with a maximum of 10 pages for additional information. The total number of pages in the PDF cannot exceed 14 pages.

2.      Entries must include the following details in the application:

-       Name of PRSSA chapter or individual student submitting the entry

-       Contact name, phone number and email address

-       University, college and/or PRSSA chapter you are affiliated with

-       Name of award you are submitting for

3.      Chapters or individual students applying for multiple categories must submit each entry separately.

4.      Graphics, programs, brochures, and other supporting materials such as letters of recommendation or endorsement, may accompany the entry. Entries including non-pertinent information will be penalized.

5.      Entries that do not specify the category for which they are submitted will also be disqualified.

6.      Entries not following all entry rules will automatically be disqualified.

7.      Submissions must be emailed to Erin Vogt ( by midnight on March 31, 2019.


Please adhere to these requirements — keep in mind that although we expect good supporting information, the quantity of content is less important than the quality of work used to support the specific category you are entering.



·        Make your four-page entry count by writing concisely, being specific and providing details.

·        Highlight results and provide context. Don’t forget to think through RPIE.

·        Be specific in your descriptions. Give details.

·        Provide supplemental materials that bring your entry to life (clippings, images, collateral, writing samples, etc.). Quality is more important than quantity.

·        Package your entry in a professional, business-like way.

·        Proofread multiple times for grammatical errors, AP Style and typos.

·        Re-read the entry rules prior to submitting to ensure you’ve followed them correctly.